Online communities who use peer-to-peer and Web 2.0 technologies to interact with the digital music produced by major recording labels, are often blamed for the industries’ suffering profitability. This paper will argue that at a time when the industry is struggling to evolve its business model to keep up with the trends of consumers, members of virtual communities using Web 2.0 technologies to discuss, share, and remix digital music with an aim of gaining social capital, have in fact revealed a new method to promote and distribute recorded music. This is a model that should be adopted by the greater recorded music industry for it to thrive, despite the threat to profits posed by any infringement of copyright. The following will define social capital, discuss why people share music and offer examples of artists who use community-based consumer experiences to their advantage.
Continue reading Piracy: it’s not the problem, it’s the answer.
July 20, 2011
Curation is the art of telling a story. As soon as a piece of content attracts a title, comment or reference to another work, it has been curated (Shott, 1996). This essay will argue that online, curation is too often used as a tool of expedient initiation and personalisation, which leads to data lockout, and walled information ecologies that are hard to navigate. This paper will discuss the pitfalls of allowing the content we interact with, produce and consume to be curated for us, rather than curating it for ourselves.
Continue reading Scaling the walls of personalised curation
August 30, 2012
Capitalism controls the internet, although to what degree the internet is free to an individual user depends on their perspective, the tools used for access and how they spend their time online. This essay will question the real cost of accessing the internet, and the economy surrounding our choices when it comes using it. It will argue that the real value of e commerce, and the individual cost to internet users, cannot be measured only in a monetary from, but by the value generated by engaged parties within the synergistic knowledge, gift and attention economies found in many online environments.
Continue reading The internet, and the perception of free.